Sharks Fans

• The Sharks averaged 99% attendance in 2008-09 season
• Northern California NHL fans have the highest household income among the major sports leagues in the Bay Area
• 71% of Sharks attendees are between the ages of 18 and 49
• 48% of Sharks attendees have 1-3 children in the household
• 44% of Sharks attendees are upper management and/or have completed or attended post-graduate studies

Source:  Scarborough San Francisco DMA 2009 Release 1